My transformative journey started out as a Designer at Grindstone Capital and worked my way up to the role of Product Owner. During this six-year journey, I used a wide range of skills to make a big difference.
This included running tests on millions of users, creating high-conversion landing pages, designing user interfaces, and leading customer support for B2C businesses. I also worked on branding and making both physical and digital products, which gave me a broad view of how to solve problems and lead important campaigns.
At Grindstone Capital, I learned how design affects chargebacks, bad user reviews, and growth.
Starting from scratch to build Milkbox's operational framework, dealing with legal issues, and getting the resources it needs. It was hard to find and hire a skilled team in a competitive market, but we did manage to put together and train a diverse group of professionals.
My drive to be an entrepreneur was very important as I worked on negotiations, building teams, and making strong rules. The solutions we put into place at Grindstone Capital are still used as industry standards today.
For example, my work on ActionMedia's landing pages gave me a lot of insight into how users behave and how to improve conversions. This information was very important for coming up with new ways of doing things.
Before I led product at Milkbox, my work at Grindstone Capital was very important to the company's growth. I made landing pages for ActionMedia that got a lot of people to convert, led A/B testing for big campaigns, and helped launch successful consumer products like Playster and several baby product subscriptions. These experiences taught me how important it is to design based on data, think about the user, and always look for new ways to do things. At Grindstone, I learned the value of taking smart risks, being flexible in changing markets, and building strong, diverse teams. These lessons, along with my design skills, helped me set industry standards that still guide how I lead products today.
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