This included running experiments on millions of users, crafting high-conversion landing pages, designing user interfaces, and leading B2C customer support efforts. Projects also included branding and developing both physical and digital products, giving me a well-rounded perspective to tackle challenges and spearhead critical campaigns.
Challenge
At Grindstone Capital, I learned the impact of design on chargebacks and negative user reviews as well as growth.
Building Milkbox's operational framework from scratch, navigating legal complexities and securing essential resources. Recruiting a skilled team in a competitive market proved difficult, but successfully assembled and trained a diverse group of professionals.
Solution
My entrepreneurial drive was vital as I tackled negotiations, team-building, and the development of robust protocols. The solutions we implemented at Grindstone Capital continues to be industry standards today.
My work on ActionMedia's landing pages, for instance, provided a deep understanding of user behavior and conversion optimization. This knowledge was essential in developing innovative operational protocols.
Conclusion
Prior to leading product at Milkbox, my work at Grindstone Capital played a pivotal role in the company's growth. I designed high-conversion landing pages for ActionMedia, spearheaded A/B testing for massive campaigns, and helped launch successful consumer products like Playster and multiple baby product subscriptions. These experiences instilled in me the importance of data-driven design, user-centric thinking, and a relentless pursuit of innovation. Through both triumphs and challenges at Grindstone, I learned the value of calculated risks, adaptability in dynamic markets, and building strong, diverse teams. These lessons, coupled with my design expertise, proved instrumental in establishing industry standards that continue to guide my approach to product leadership.
Learn more about this work here:
https://www.cbc.ca/news/canada/subscription-scam-network-1.6061244