Introduction
During my tenure as a Technical Product Manager at Edgegap, I encountered a significant roadblock with a core product. This product struggled to clearly communicate its value proposition to users, leading to confusion and a lack of adoption. This presented a unique opportunity to deliver a solution that would enhance the user experience and revitalize the product.
Challenge
The product suffered from a confusing user interface, poor organization, and unclear messaging about its purpose. User experience was further hampered by a lack of crucial features and limited documentation. Development decisions were often based on guesswork rather than data.
Struggled to communicate its purpose and value to users.
Poor user experience (UX), as evidenced by disorganized feature sets and inadequate documentation.
Lacked key features that clients desired, forcing them to find inefficient workarounds.
Lack of data-driven decision-making, leading to "armchair roadmapping" and misguided development.
Solution
Improved User Experience: Revamped the product's structure by categorizing features for easier understanding, and improved documentation for better user guidance.
Client-Driven Feature Development: Prioritized client feedback to identify the highly sought-after filter system feature. Its implementation gave users a compelling reason to frequently engage with the dashboard.
Streamlined Onboarding: Guided new users with a tour, enabling seamless registration and demo deployment within minutes, drastically improving the onboarding process.
Data-Driven Approach: Introduced the "build, measure, learn" framework, replacing guesswork with informed, data-backed decisions in the product roadmap.
Conclusion
These concerted efforts generated tangible results:
Increased Registrations: User registrations surged from a mere 5 per month to multiple registrations each day.
Improved First Deployment Success Rate: The percentage of users successfully completing their initial deployment on the first attempt skyrocketed from 0% to over 40%.
My work at Edgegap demonstrates my ability to identify core product weaknesses, develop effective solutions, and implement strategies that drive user acquisition and engagement. This experience honed my expertise in UX design, documentation, and data-driven product management.